Market Updates

The increasing presence of Social Media as a tool for selling and buying

Firstly, from each and every one of us at Nicol & co we wish you a happy, healthy and prosperous 2019. As we enter a new year, we look forward with a refreshed vigour and re-assess how we can provide more to our future clients.

At Nicol & Co, we pride ourselves as an innovative local agency in leading the way with new technologies, constantly reviewing our methods and exploring new ways for assisting people in the selling and buying of homes.

One area which is often overlooked when moving is the power and use of social media. Often it is assumed that as an estate agent, as long as you have access to promote homes on Rightmove or Zoopla what else is really required? We are not naïve to the strength of these well-known brands but agents often become overly reliant on them to feed a supply of prospective buyers or sellers.

Since our inception back in 2009, we are proud to have organically grown a loyal and ever increasing following across various social media platforms such as Facebook, Instagram, Twitter & Linked In. We recognise that the power of social media can have a huge positive impact in assisting our clients to buy and sell. As property is often aspirational, many people whom are considering moving house can unwittingly have the seed planted to move based on their social media activity.

With an ever evolving property market it is becoming increasingly important to be using these powerful tools when selling homes in order to reach the widest audience possible and achieve an optimum sale price.

At Nicol & Co we now have proven case studies of successfully engaging with prospective movers using social media.

One such new property we were instructed to market had treble the reach and almost double the engagement via social media compared to the property search websites over the first 7 day period of marketing, immediately increasing potential saleability. We conducted 10 viewings over the first 10 days of marketing which resulted in competing offers for the property at significantly over  the price guide. The diagrams show how the reach of the FB posts significantly outweighed that of the traditional selling sites.

Across a powerful medium and encouraging maximum interest across the most suitable social media platforms for your home.

So if you are thinking of moving in 2019, contact Nicol & Co as the agent that continues to lead the way and we will be happy to chat through our best strategy to help you reach your moving goal and to achieve the very best price for your home.

Don’t leave the marketing to chance, use the local experts on 01905 799072.

We look forward to being of service.


Dan Sullivan

Sales Manager

Nicol & Co Estate Agents, 226 Worcester road, Droitwich Spa, Worcestershire, WR9 8AY