Nicol & Co founder become podcast star alongside top US real estate coach

Leading Worcestershire estate agent Matt Nicol went more than the extra mile to improve his business when he travelled 4,240 miles to connect with one of America’s leading real estate gurus.

Mr Nicol, founder and managing director of Nicol & Co, was a guest at the Elite Retreat networking seminar in Orlando, Florida, run by Tom Ferry, one of the top real estate coaches in the USA.

And he was invited on to Tom’s YouTube podcast, along with veteran Florida real estate agent Kirk Kessel, to talk about the differences between the US and European property markets.

Mr Nicol, whose company has offices in Droitwich, Malvern and Worcester, said: “It was my second time attending the Elite Retreat, which gives a different perspective on things. 

“It’s a great way to learn from the way US real estate operates and how it markets itself.

“It’s part of my continual effort to push my business on and take Nicol & Co to that next level, learning from some of the best in the industry to ensure our vendors and buyers are given a better chance of success.”

Mr Nicol added: “I really value the advice that Tom Ferry provides and work with one of his coaches, Sandra Hendrix, so it was a huge honour for me to be invited onto Tom’s podcast.”

Tom Ferry’s real estate coaches operate across the globe and in more than 20 US states. 

More than half a million people are subscribed to his YouTube channel, where he invites guests to talk about the real estate market and how to make their businesses more successful.

Mr Nicol said: “One of the idea’s I’ve previously brought home was the Big Worcestershire Garage Sale, a community event that attracted hundreds of people to hold garage sales at 45 streets across the county last summer.

“But it also provides inspiration to make us a better, more successful, business and to ensure we go the extra mile – or few thousand – to make sure we are continually evolving our approach to ensure we are providing the best for our clients.”

Explaining why he’d invited Mr Nicol onto his podcast, Tom Ferry said: “It is important to look at the UK market versus ours here in America. 

“We were interested in how the markets are different but also how the industry works in the UK.”